How to Integrate Salesforce Marketing Cloud and Google Analytics 360?

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Utilize Google’s native authentication to safely connect your Marketing Cloud and Google Analytics 360 records. This integration empowers you to follow and break down journey activity through your Google Analytics account without help from specialized help or administrations.

Alter the voyage parameters to annex to URLs in messages you make in Marketing Cloud. This combination gives adaptability that empowers you to cling to your association’s advertising estimation methodology. You decide the URL labels and how information is gathered and exhibited in the adaptable Google Analytics reporting dashboard.

Presently, you can get to unified cross-channel execution information in Journey Builder and effortlessly track your showcasing effort’s viability. Adventure Analytics controlled by Google Analytics 360 joins Marketing Cloud email abilities and Google Analytics 360 conduct information into a solitary dashboard. Likewise, you can follow your promoting effort’s viability crosswise over perspectives in your record for the date range you select. View and think about how Goals arranged in Google Analytics 360 perform, alongside E-business, Email Performance, and Site Usage information.

Before you design Google Analytics Integration for Marketing Cloud:

• Confirm that you have admin consents for both Marketing Cloud and the Google Analytics 360 account and property.
• To arrange access to this integration to different clients, see subtleties on the best ways to Configure Google Analytics 360 Integration Permission.
• Create a Google Analytics 360 tracking code and add the code to the pages to follow on your site.
• To receive the conversion information, empower online business in your Google Analytics 360 record.

Here is a screenshot of the integration page taken from the website of Salesforce.

There are basically four steps to this Integration, they are:

Steps to Connect to your Google Analytics 360 Account

Google’s native authentication process makes a secure connection between your Marketing Cloud and Google Analytics 360 records and sets viewing authorizations for your reports.

1. In the Administration tab, explore to Account and choose Google Analytics Integration.
2. Expand the Data Access Setting area.
3. Click Link Account.
4. Select or enter the name of the Google Analytics 360 record and snap Next.
5. Enter your password and snap Next.
6. A spring up window shows affirming the data Marketing Cloud accesses.
7. To acknowledge, click Allow.

Select Google Analytics Accounts, Properties, and Views

Pursue these means to choose the records, properties, and views to track utilizing the Google Analytics 360 integration with the Salesforce Marketing Cloud.

1. In the Administration tab, explore to Account and choose Google Analytics Integration.
2. Expand the Data Access Setting segment.
3. Click Select Views.
4. Locate the properties and perspective from the drop-down menu and tap the corresponding plus signs.
5. Click Save.
6. On the off chance that the selection is effective, the in addition to signs change to checkmarks.
7. Click on Update option

Configure Google Analytics 360 Tracking Parameters

Pursue these means to design the UTM parameters to add to links in your content. The framework applies these parameters over all email joins sent in a voyage. For instance, on the off chance that you send five messages from a journey, each link incorporates the equivalent UTM parameters.

• The area whitelist on the Journey Builder Settings page contains at least one areas or subdomains and space or subdomain in an email interface isn’t on the whitelist.
• Track Clicks is impaired for the email address by the client.

1.         Expand the Tracking Settings segment.

2.         Click Edit Parameters.

1. Enter the campaign source.
2. Click Edit value for each channel and enter the campaign medium to follow.
3. Click Save.
4. Enter the incentive in the spring up window and snap Update.
5. Select the crusade choice.
6. Your choices are:
7. Set per message
8. Message name
9. Select the message to follow.
10. Click Save.

Configure Google Analytics 360 Integration User Permission

Design authorization to get to Google Analytics 360 reconciliation highlights to clients you select. This undertaking requires administrator role permissions.

Finish the means to Assign a Role and Permissions to a Marketing Cloud User from the Users Screen.

• Complete the means to Assign a Role and Permissions to a Marketing Cloud User from the Users Screen
• Go to the Analytics tab in record organization and penetrate down to Google Analytics.
• To permit see just consents to desired records, select the view checkboxes for the client’s properties and views.
• Click on Save option.

Conclusion

Google Analytics 360 dashboard empowers you to see venture execution against the objectives you set an email and site measurements across the board in one place. customize the view to show the measurements that matter the most to you. All that you have to do is to execute the integration smartly.

Hire a Salesforce integration expert because there is a myriad of things that can go wrong and you should not take any chances when it comes to such an important integration.

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