Running a modern e-commerce business isn’t just about selling products online—it requires an efficient digital system for handling customer relationships, order management, inventory tracking, and seamless shopping experiences. With challenges like fragmented legacy systems, limited customer visibility, manual order processing, and disjointed operations, the retailer needed a technology-driven transformation.

This case study explores how a comprehensive Salesforce ecosystem implementation, including Sales Cloud, Commerce Cloud, and Experience Cloud, helped the retailer create an integrated platform for both internal operations and customer engagement. Key takeaways include:

• How a unified Salesforce platform eliminated operational silos and enhanced collaboration
• Why personalized digital experiences dramatically improved customer engagement and loyalty
• The role of integrated systems in optimizing inventory management and sales forecasting