Running a modern university isn’t just about delivering education it requires an efficient digital system for handling admissions, student engagement, faculty coordination, and administrative workflows. With challenges like complex admission processes, disconnected hiring relationships, manual class scheduling, and outdated student portals, the institution needed a technology-driven transformation.
This case study explores how Salesforce solutions, AI-powered automation, cloud migration, and a centralized CRM helped the university streamline operations and improve student experiences. Key takeaways include:

• How Salesforce CRM simplified the admission process and student lifecycle management
• Why Marketing Cloud enhanced student communication and engagement
• The role of AI and cloud solutions in optimizing faculty scheduling and research management.