A leading retail brand faced significant challenges in integrating its online and offline sales channels, creating a fragmented customer experience and inefficient operations. Customers often encountered inconsistencies, such as mismatched pricing, unavailable products, or disjointed service, when switching between online and in-store shopping. This lack of synchronization led to missed sales opportunities, as customers abandoned purchases due to poor experiences.

Internally, the brand struggled with disjointed data across its e-commerce platform, point-of-sale (POS) systems, and inventory management tools. This made it difficult to track sales performance, manage stock levels, or provide personalized customer service. The absence of a unified system also resulted in operational inefficiencies, such as manual data entry errors, delayed order processing, and ineffective marketing campaigns.

To remain competitive, the brand needed a solution that could bridge the gap between online and offline operations. The goal was to create a seamless, omnichannel experience for customers while improving operational efficiency and enabling data-driven decision-making. By unifying its systems and enhancing customer engagement, the brand aimed to boost sales, improve customer satisfaction, and streamline its workflows for long-term growth.

Janbask stepped in to address these challenges, leveraging its expertise in Salesforce and custom application development to deliver a transformative solution tailored to the brand’s needs.